September 12, 2026 || FALL FEST LIVE AND ONLINE SALE

Welcome!
We would like to give our consignors a GREAT BIG THANK YOU, without them these sales would not be possible. Both the ETSSA, which is the oldest area Association in Texas, and HOTSSA are steeped with a long-standing tradition of producing top quality cattle that will perform in any type of herd that a producer might have. Our two Associations represent some 2000 head of cattle. We are continuing our thought process, which is to honor a different breeder each year. These programs have stood the test of time and through their diligence and hard work have not only had an impact on the breed but also on the beef industry. This year’s honoree is the Guerra family of La Muneca Cattle Company. They have bred, raised, promoted and advanced every breed in Simgenetics, and supported the next generation of breeders. Thank you, La Muneca, for all that you have done and continue to do.

Thank you!
Keith, Justen and Kenneth

For additional information on the sale close process, please visit our bidder Tutorials page.

SALE TERMS & CONDITIONS

All cattle sell under the suggested Terms and Conditions of the American Simmental Association and are available at www.simmental.org.

LIABILITY: All persons who attend the sale do so at their own risk. Neither the consignors nor the management assume liability legal or otherwise, for any accident that may occur.

SALE DAY NUMBERS
Keith Strack: 281-455-5896
Justen Stark: 903-355-8070
Warren Garrett: 903-316-2889
Kenneth Airheart: 903-539-1666

AUCTIO NEER
Greg Cliftion: 817-313-5250

GUEST CONSIGNORS
4B Simmentals: Ronnie & Twana Brown
5R Farms: Michael & Tanner Reed
Arrow A Ranch: Foy & Rosemary Anderson
Boening Bros.: Russell & Scott Boening
Bryand Cattle Company: Steven Bryand
Circle E: Genry & Heather Ellison
Four Sevens Ranch: Casey Smith
K5 Rafter Top Simmentals: Kenneth & Rhonda Airheart
La Muneca Cattle Company: Victor Gurra
La Negra Cattle Company: Javier Moreno
Monte Christo: Jud & Margie Flowers
Pine Ridge Ranch: Bill & Jane Travis
Powell Simmental and Simbrah: Robby & Kim Powell
RGV Cattle Company: Rene Vela
Robert McGurk
Seale Show Cattle: Joe Seale
Simmentals of Texas: Scott Riddle & Fred Schuetze
Stark Cattle Company: Justen & Shelby Stark
Strack Farms: Keith & Shelley Strack
Thomas Garza

HOTEL INFORMATION:

Holiday Inn Express, 300 N Kilgore Drive,
Henderson TX: 903-657-5250
Baymont Inn, 410 Hwy 79 South, Henderson, TX: 903-657-7900